Reverend S. C. Dixon, General President

Rev. Pernell R. Trent, Sr., General Secretary

False Advertising

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We all appreciate accurate messages; which is why false advertising is so disappointing. It is common for us to expect to receive exactly what our favorite retail stores and service centers promise us. When that doesn’t happen, we have a MAJOR problem. As business leaders, there is another type of false advertising. It happens when we set expectations for our teams, clients, and partners and fail to deliver. Learn how to keep it real with this lesson.

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